Richard Dyer star theory
There are three main parts to Richard Dyers Star theory that he believes makes a star.
1. Star is a construction. Richard Dyer states that the star is a construction and not a real person. They are constructed through advertising, music videos, magazines.
2. The star is a commodity. This is the selling the image to the target audience this involves attracting people purely on how their image is.
3. The star as an ideology. This is what the band represent and stand for which helps reach a larger audience.
Common values of stardom
- Youthfulness
- Rebellion
- Sexual magnetism
- Anger/aggression
- Originality
- Creativity/talent
- Explicit about drugs and sex
- Success against the odds
The artists are sold to us the audience and convince us that they are so much different to the rest of us. They are the product and almost fake. The record labels take some of their personality traits and use it as part of a marketing technique to sell them.
People also want to relate to artists so artists needs to show an ordinary side to them so artists need to have two sides of them. This stops us from getting sick of them. For example Beyonce will post a picture of her in a massive gown in which people will look up to her but then she will post a picture of her on her PJ's eating which helps the audience relate to them.
Iconic imagery- This is a selling point for an artist. Something to make you think of the artist when you see something which is associated with the artist. It is something they always use or wear for example flash from guns and roses always wears his top hat, that is his selling point it helps the band be iconic.
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