Andrew Goodwin: conventions theory

 music video conventions - A theory 

- A link between the lyrics and the visuals (either metaphorically, symbolically or literally)

lewis Capaldi - someone you loved. This music video links the lyrics to the visuals very literally as he sings about needing the person he lost and we see the person he looses at the start.

- A link between the music and the visuals (visuals reflect the pace, rhythm and atmosphere of the music)

Hozier - From eden. This music video reflects the atmosphere it is very chilled and quite calming which this video shows with clips of them in a car very happy.

- Reflect the common features of the genre of music (stereotypes involved)

Mika ft Ariana Grande - Popular. This music video shows lots of stereotypes of a pop music video as it hols a narrative based in high school so the audience can almost relate to the artists.

- Use of intertextual references (referring text which is in another. Using scenes from films, tv scenes, other music videos which the audience will be familiar, will make you feel clever when you notice it)

Iggy azalea - Fancy. This music video is almost a recreation of the film clueless which is very popular for Iggy azaleas audience doing this also brings in fans of the film clueless.

- Notions of looking and voyeurism 

Dua lippa - levitating. This music video focuses on the artist encouraging the audience to look at them and see them as entertainment use by wearing revealing clothes.

- Reflective of the record label. Could reflect issues such as the records labels financial status, power/connections, other signed artists, global location, target audience.

Florence and the machine - Kiss with a fist. This is a music video which reflects the record labels financial status as they use one crop and two rooms.

- Star image is a key focus. 

Megahn Trainer - me too. This music video is focused completely on the artist using multiple close ups. 

- Three main types of music videos either performance which involves the band performing the song normally playing instruments. Then there is narrative which is story based music video. Then concept based which is less common possibly abstract 

1. performance - Bombay bicycle club - always like this. This is a series of shots of the bad performing in different locations and using different cameras.

2. narrative - Disclosure- La La La. A more subtle narrative but hinting at the film wizard of Oz. Which is concerning a deaf boy who fled from his abusive home finding a stray dog that accompanies him and he comes across lots of people.

3. Concept - Jaimie xx Gosh, Radar detector Darwin deez both abstract music videos but the first holds lots of meaning and concept to it whereas radar detector is very abstract and fun. These are two similar types of music videos but yet completely different.