First music video analysis

Rex Orange County - Loving is easy

This is Rex Orange County an upcoming artist who is from Surrey and this is his first music video released. This is quite different to most music videos which I find quite intriguing and made me want to carry on listening to this artist. From this video you get this idea that his style of music is quite chilled and relaxed this is clear through the use of rhythm, lyrics and the visuals. Through this music video I get the impression that the record label was trying to portray this unique quite cool style by using stop animation and claymation in their video. Doing this allows us to focus on the music as not much is happening in the video it also means we listen to this artist not taking into consideration what he looks like which might effect someones opinion about him.

Album cover - Loving is easy

This is Rex orange county's second single released shortly after the 1st single. He has titled it 'Loving is easy" which is the title of the song. Doing this is effective as at the time not many people would recognise his name Rex Orange County but will be familiar with the song "loving is easy". 

The cover and the music video is a snap shot of the music video showing the clay figure of him. This is a very different approach for an album cover especially one of the first album covers. Although doing this shows Rex orange county's as unique and quite rule free approach to style which translates into the visuals. In this video although it is clay you get the feeling that Rex Orange County is a very down to earth singer as the clay figures are in a sitting room playing a keyboard and guitar.

First album released on Soundcloud 

This is Rex Orange County's song Bcos U will never B free. This was his first album released on Soundcloud he did not release a music video at the time but later on released a music video for all three songs on the album after getting some recognition. This picture for the album cover is Cleary taken by himself of just him sitting holding his cat. He has then changed the hue and saturation to give of this very green effect making it stand out a bit more. There is no titles of his name/song/album which is not a very good approach for a first album cover release but it does have him in. However he only released this on Soundcloud not expecting for it to get as much recognition as it did.