Social media

Social media has developed into one of the main marketing strategies for anything like films products business music. It is an easy way to promote things as it is free and so easy to target bigger audiences. Using social media also helps businesses to engage with their customers and receiving feedback which is very beneficial as you can find out what people are saying about your work. Allowing you to enhance your business and bringing in new helpful ideas to improve. Using social media is also extremely helpful as you can spread your brand globally.

Using social media there are three points which help you create a successful social media market. I created three examples using this strategy.

1. Engagement

This is what I posted to engage my audience. I thought it would engage my audience as I used very bold 

colours which really stand out, especially how they are placed on top of a black and white photograph. As well as the colours I thought this picture is not the typical picture you would come across on instagram so it makes people want to look at it to try work out what they are looking at. And having only half a head I feel is intriguing especially for an artist as you are unaware what they fully look-like making the audience curious.

2. Tell the story

This is what I posted referring to "tell a story" this is meant to include behind the scenes footage things 

which feel exclusive. This allows the audience to remain engaged and want to know more. It also shows into the artists life and what they get up too. Which is what some people want to know. With this post I simply captioned it "behind the scenes of us printing the album covers" This shows the artist is putting in effort and almost an insight in on their life.

3. Promote

For promotion this is pretty much advertising but trying to do it subtly so the audience does not feel like

 they are being shown an ad. To do this I posted a picture of a dress which is very bright and colourful.

Using a bright colourful dress makes you look so boosting awareness. I showed what is being advertised at an event so it looks like the artist wants to wear it which will make the audience also want it. I then captioned the post "our new artist wearing the brand new clothing line, very limited stock get there quick" saying there is limited stock makes it feel exclusive.