media essay

Essay media 

 

In the music video the band has been represented to be free spirited this is displayed through the appearances of the characters which is enhanced by the outfits. As the singer wears numerous necklaces adding to this eclectic look. She also wears a flowery top associating the band to nature, which is also demonstrated through the projection of the beach scene in the background. Using a beach horizon creates a calm atmosphere which goes hand in hand with the laidback band members characters. The beach is a way of immersing people putting them in a dreamy state, allowing them to imagine themselves on the beach. Involving an open space in which you are able to be free and too you can express yourselves freely.

 

The band fits a stereotype towards hippie druggie characters which is typically negative due to the drugs associated with these stereotypes. However, in this case they are viewed as happy and fun. This is shown by the movement in which they are dancing, as well as their facial expressions. In which they are laughing and smiling, and you get a sense that they are not taking themselves too seriously. This is clear through the outfits they wear as they look almost that this is their everyday attire. Using Richard Dyers star theory shows how the band are constructed. Engaging the audience through their shared set of values appealing to teens in whom admire and share these liberal mindsets.

 

As displayed in the digipak I have represented one of the band members to be youthful and chilled bringing in this idea of the younger generation having little worries and in a sense being free. In this image a fisheye lens used allows the image to stretch across wider, making the picture appear distorted enhancing a more abstract aesthetic. It also connects the audience to the theme of skaters and surfers who often film using a fisheye lens. The lens puts emphasis on the sunglasses in the image which demonstrates a stylish element to the band however it also adds to the calm beachy personas of the band members, as you associate beach with sunglasses. Thus, connecting our video which features the beach projection to the digipak.

 

 

 

 

Using an indie pop genre, it is typical to create a brand which includes this vibey chilled element appealing to younger audiences. In the music video for this campaign, we can see that the slow, paced shots frequently used in the music video represent how the bands persona is very much relaxed. Reflecting how they are calm going against the typical stereotypes given to teenagers. It also indicates through the wide camera angle shots which fits the whole band in together, that the group are all friends and there is no level of status. Then using a shot in which involves the camera movement to tilt and go with the movement relates back to the druggie psychedelic element the band portray. Shown through the Instagram with using this psychedelic font.

 

 

 

Branding is key for producing a band and in our social media we constructed this. Using Instagram, we replicated aspects displayed in the music video. Taking the neon colours and purple tones we used throughout the video and including them in Instagram posts. Thus, creating band recognition for the audience, and building a connection between the music video and the Instagram. Building a familiar style with the audience using close ups of her face, and shots of each band member building this personal relationship between the audience and the artists. This image taken from the Instagram displays a connection between the music video and the social media, involving both the moon and a similar purple tone. It also demonstrates how the band display a close friendship through how one of them has his head rested on the other. From this it creates this desire for the audience to be friends with the group as it shows that the band are close and good friends. Consistently posting images of the band together creates a memorable visual image of the band being this close neat friendship group. Dyer believes that’s star personas are constructed by familiarising audiences with the visual image of the artist. Using this idea we used repeated close up shots of our singer in the music video, as well as doing this on the Instagram. Doing this creates a memorable face for the audience.

 

 

 

 

 

In the digipak the images used are a way of celebrating individuality this engages a large audience. Bringing in the idea of personal identity as fans are able to recognise this through the images used. Demonstrating diversity in the band suggesting that the band are accepting of everyone no matter what gender sexuality or race. Reaching out to audiences that potentially struggle with these issues and making them an open place of comfort to come too. As they can share their lives and values.

 

One of the uses the audience get from the music video opens a window into this spiritual lifestyle following these liberal values, which could be unrealistic in some teenager’s cases. As the music video displays how the band are freely doing what they want. The use of lighting to create the aura shots reveals a more spiritual lifestyle which audiences may not be used. Opening up a new world which could seem magical, and due to the bold vibrant colours, it draws you in captivating the audience. 

 

 

 

 

 

For our social media we have looked into key conventions, taking aspects which worked effectively in creating a clear band representation. Using Bombay bicycle club as an example as the majority of their content is relaxed and displays how the band are normal people who are just friends. They also often publish posters and graphic elements showing a more creative aspect to them. Using this we chose to represent our band in a stereotypical manner of a young hippie character in order to engage a younger audience. Looking into this more hippie side of the indie genre often the key conventions associated with this is colour, therefore we displayed this throughout our music video. This was a big element of our video being shown in both the lighting and costume. Using an aura shot to layer the coloured shots over one another, using contrasting colours such as orange and blue which put emphasis on the action being aura. Thus, linking the theme of aura to the video. We also displayed this in their colourful outfit again focusing the attention on the characters.

 

Throughout our Instagram we have portrayed the band to come across as chilled and relaxed using the majority of the images of them just hanging out oppose to them posing for a shoot. For this hippie band typically, you would associate that with chilled and calm therefore posting less posed shots adds to that idea of the band being viewed as more calm. In the media the theme of druggie psychedelic characters is often represented in a negative way. Resulting in parents not wanting their kids to buy music and follow artists who are known for this therefore, we felt it was important to subvert this stereotype making it appealing to a more family friendly audience. Turning the druggie element into a positive side, only taking the colour and wavy aspects from it. Creating a fun lively atmosphere.