music management interview

 Re Search into music management:

Emma is traditionally the role of a music manager who looks after artists, she is in publishing music which involves publishing music, she is a writer for music. Emma herself started as a singer in broadway and Westend which led her into this area. She has written for many artists such as Gary Barlow, blue, Craig David. She then had a opportunity to work in TV for SYCO records which is Simon Cowell's music record. She worked closely with Simon Cowell on all his shows (AGT, BGT, X-Factor) being a vocal coach and scouter as well. Emma does not just focus in one area she has a wide variety of artists her career is very diverse.

There is less opportunity as labels are looking for the artists following number. So they tend to invest money into influencers and singers who already have a platform. As artists can distribute their music on media so easily. Because any singers can do that meaning any singer has access to releasing someone else's song. Which is annoying for music management when they need to ask for rights and permission to use their songs.

After 100 million streams you make £5,000 who goes to the song writer or owner of the song. 

After a new artist like someone on Tik Tok/instagram/YouTube goes viral all their other released songs which were not that successful increases in streams meaning they make a bit more and awareness for the artist rises. 

Her company builds strategies. The wisest way to go about this is publishing having a smart input. 

When she worked on X factor she would scout people based on their stage presence, how the crowd reacts, their social media meaning their following, and then the voice, however the record label likes a singer with no fans almost as a challenge.

An Example of how quickly media can help artists

Emma has worked with Corinne Bailey Rae the singer of 'Put your records on'. This is a 2006 hit she was announced as the number one breakthrough act.

Streaming; 374 million/whereas Ritt Mooney streaming is 274 million

This is Ritt Momney's cover of her song. Before posting this he contacted Emma's management company to ask for permission to use the song. Then a famous Tik Toker went on to post a makeup tutorial with this song in the background. This caused Ritt Mooney to get a record label after posting this and a huge recognition adding to his following. This also helped Ritt to gain some more recognition for his other songs which were not as popular as this hit.

Short term artists: In the music industry there is short term artists were they have hit singles, bringing in short term money. Then there are album singers were they are guaranteed to do well making constant good songs knowing they will always do well. 

How the pandemic effected the music industry: During the pandemic Emma has found it hard as festivals are key for upcoming artists, ad artists have had to learn how to do things at home eg recording, song writing. She has found it really difficult as she has had to be on her phone constantly especially with working with different time zones.

Are Vinyls still relevant: Emma says that physical copies are relevant in different countries, but thinks that it is nice to have a physical element to it. Specifically in England it is not popular whereas in Asia physical copies are more popular than digital streaming. 

Are music videos still relevant: In terms of music videos it is seen quite important for labels to have a music video. The high budget music videos are not that important. And now because of instagram longer videos and snapchat gives artists access to posting it on their social media. There is also lots of money in making a music video and Emma thinks they are getting more popular as people enjoy watching artists. Artists also enjoy making music videos so they want to do it. However music videos are not as important as they do not boost sales like they used to.