What is a campaign

Campaign

A campaign is simply the process of promoting something ranging from a product to a brand or to an event. To promote something there are various different marketing tools to help target an audience. 

When thinking of a campaigns the first thing I think of is the iconic "we can do it "campaign used in the world war 2 encouraging women to help in the war. This campaign is successful as it uses bright contrasting colours which sticks out and catches your attention. And the use of the colour yellow is effective as it is typically known as a warm cheerful colour suggesting that it is a good thing to do. Then the bold text which really stands out, and how it is only four words which allows you to quickly read it but because of the choice of colours and the gesture the women is making almost pointing to it makes you look again and again reading it over.

Examples of Campaigns

When I searched up campaigns these were the images which stood out to me the most making them successful campaigns visually.

This is a campaign for Burger King which makes you want to look at it closer. This campaign is effective as it makes people look at the poster which grows more awareness for Burger King. However after seeing that I would not want to go to Burger King as the picture made me feel quite uncomfortable. But in the image it states in the campaign that it os from having no artificial preservatives. It is an interesting approach for a food campaign as it makes the audience feel uncomfortable looking at it.

This more recent covid campaign which I come across all the time on my phone I think is extremely powerful. It is such a strong campaign as it effects everyone and is so direct with the messages. Then the images behind the text make it hard to look at the campaign as it is patients and all you see our their eyes just staring at you. Even if you do not read the messages the images alone get across the message that people are dying from people breaking the rules.

What we will do

We will be creating a campaign promoting our launch of a new artist including their first album. This will include the artists identity and what genre of music which will create our target audience.